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Mobility Management

Influencing and change attitudes and travel behaviour through “soft” measures

Mobility Management (MM) is a concept to promote sustainable transport and reduce single occupancy car use by changing travellers' attitudes and behaviour.

At the core of mobility management are "soft" measures such as marketing, information, communication, education, organisation of services and coordination activities of different partners.

Such measures most often enhance the effectiveness of "hard" measures within urban transport (e.g. new tram lines, new roads or bike lanes). In comparison to "hard" measures, mobility management measures do not necessarily require large financial investments and may have a high benefit-cost ratio.

The CIVITAS Thematic Group (TG) on Mobility Management discusses the following types of MM measures: 

  • Information giving, including real-time travel information; 
  • Awareness raising and promotion of sustainable modes;
  • Education and training, both in schools and elsewhere;
  • Site-based measures such as school and company travel plans;
  • Telecommunications and flexible time organisation, e.g. teleworking, changing opening hours, changing the number of times patients or citizens are required to travel to the hospital or city hall, internet shopping and e-government.

The following types of MM measures are treated in other CIVITAS groups:

More information

For more information on mobility management, contact Sarah Martens. To join the group, click on the banner on the right-hand side on the thematic group's homepage. Take a look at the cities that are already members of this thematic group, and view resources relevant to members in the Resources tab.

Please note that the following topics are not discussed here: 

Submitted by Sarah Martens on 02/09/2016

A general shift towards sustainable modes of travel is taking place. Children are using more sustainable modes to go to school and workers are using cars less.

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Submitted by Eileen O'Connell on 03/08/2016

The EVIDENCE Project has researched and published the economic evidence for sustainable mobility measures. For those involved in training and educating the next generation of transport professionals, the project has made available course material on 7 sustainable mobility themes.

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Wiki-Quotes-2016-11_3

CIVITAS QUOTES: Social marketing for mobility management

Wiki-Quotes-2016-11_2

CIVITAS QUOTES: The first MaaS: the "Hannovermobil"

Wiki-Quotes-2016-11_1

CIVITAS QUOTES: Mobility-as-a-service (MaaS)

Wiki-Quotes-2016-08_4

CIVITAS QUOTES: CIVITAS & Society - The key role of walking

wiki_Quotes-2016-08_3

CIVITAS QUOTES: CIVITAS & Economy - Economic benefits of walking and cycling

Wiki-Quotes-2016-08_2

CIVITAS QUOTES: CIVITAS & Transport - Prioritizing pedestrians

CIVITAS Insights

Wiki-Quotes-2016-04_3

CIVITAS QUOTES: CIVITAS & Economy - Making the elderly cycling 

Wiki_Quotes-2015-12_3

CIVITAS QUOTES: CIVITAS & Economy - Eco-driving

Wiki-Quotes-2015-11_4

CIVITAS QUOTES: CIVITAS & Society - Awareness raising campaign

Social media resources

Health benefits of active travel - CIVINET UK&Ireland webinar 20 Oct 2015

Training on company mobility management - Ljubljana, 9 Oct 2015

Communicating with the citizen - CIVITAS resources

Reports Activity Fund projects on Mobility Management

Wiki_Quotes-2015-07_4

CIVITAS QUOTES: CIVITAS & Society - Personalised travel plan

Webinar Behaviour Change Theories for Cycling Promotion

Wiki-Facts and Figures-2015-01

CIVITAS FACTS&FIGURES: Mobility Management in CIVITAS Plus cities (2008-2012)

Webinar Segmentation in campaigning - The Utrecht case 28/04/2015

SEGMENT guidance materials

Training resources - Individualised Social Marketing (Toulouse, May 2011)

Online meeting CIVITAS Forum Conference 14 October 2014

During an online meeting, the CIVITAS Thematic Group on Mobility Management discussed the most interesting mobility management presentations held at the CIVITAS Forum Conference 2014. We also discussed the future activities of the Thematic Group.

Interactive mobility information - Discussion paper

In the first webinar of the Thematic Group on Mobility Management, we discussed some examples of interactive internet applications that allow users to tailor travel information to their own needs. However, user statistics show that not all website visitors use these interactive features. 

Do you think interactive information tools are worth the investment? 

Join the discussion on CIVITAS Interactive or read and comment on our first thematic group discussion paper, dedicated to the topic of interactive mobility information.

Forum Conference 2014 - Mobility management presentations

Policy Recommendations For EU Sustainable Mobility Concepts based on CIVITAS Experience

The Policy Recommendations present the main findings arising from the evaluation of the CIVITAS Plus Collaborative Projects (CPs), which ran from 2008-2012.

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The document seeks to identify factors that can boost the effectiveness and consistency of future strategies, thereby securing greater sustainability in urban mobility patterns. Policy makers are provided with contemporary facts for debating purposes, and a number of conclusions and recommendations based on lessons learnt from CIVITAS Plus are put forward.

Webinar on training for specific target groups

CIVITAS Highlights: Mobility Management in the first 10 years of CIVITAS

Training on Company Mobility Plans - Szentedre, 18-19 Nov 2010

General introduction to Mobility Management and interactive training on company travel plans. Go to event page >

General introduction to Mobility Management and interactive training on company travel plans. Go to event page >

EPOMM newsletters

Thematic groups infosheet

What is the purpose of the CIVITAS Thematic Groups? How can you become involved? This document gives a short introduction to the way the thematic groups work.

Webinar presentations "Interactive mobility information"

In our first webinar since the launch of the CIVITAS Interactive platform, we discussed some examples of the use of web 2.0 technologies to provide people with travel information.

  • In her presentation, thematic group leader Sarah Martens introduced the purpose and the method of working of the thematic group.
  • Niels Thorup Andersen from the city of Aalborg, Denmark, presented www.NordjyllandsTrafikselskab.dk and http://www.aalborg-trafikinfo.dk (renamed to Trafkken.dk/Nordjylland), two websites with personisable "gadgets" of travel information, developed during the CIVITAS ARCHIMEDES project (see the measure description here). In his slideshow he presents some screenshots of the web and mobile applications, as well as some statistical data on user rates. 
  • Jonathan Detavernier from the agency Famous presented buzzynet.be, a bus route planner fully integrated with Facebook, which they developed for public transport company De Lijn in Flanders, Belgium. Read more about it on Eltis.

Watch a recording of the webinar

In our first webinar since the launch of the CIVITAS Interactive platform, we discussed some examples of the use of web 2.0 technologies to provide people with travel information.

  • In her presentation, thematic group leader Sarah Martens introduced the purpose and the method of working of the thematic group.
  • Niels Thorup Andersen from the city of Aalborg, Denmark, presented www.NordjyllandsTrafikselskab.dk and http://www.aalborg-trafikinfo.dk (renamed to Trafkken.dk/Nordjylland), two websites with personisable "gadgets" of travel information, developed during the CIVITAS ARCHIMEDES project (see the measure description here). In his slideshow he presents some screenshots of the web and mobile applications, as well as some statistical data on user rates. 
  • Jonathan Detavernier from the agency Famous presented buzzynet.be, a bus route planner fully integrated with Facebook, which they developed for public transport company De Lijn in Flanders, Belgium. Read more about it on Eltis.

Watch a recording of the webinar

CITY-2-CITY EXCHANGE: School travel plan in Kaunas

CITY-2-CITY EXCHANGE: Company travel plans in Nantes

CITY-2-CITY EXCHANGE: Soft Mobility in Graz - a success story

CITY-2-CITY EXCHANGE: The mobility centre in Graz

Policy Advice Note Promotion and Education

Policy Advice Note Mobility Management

Cluster Report Mobility Management

General information

Mobility Management (MM) is a concept to promote sustainable transport and reduce single occupancy car use by changing travellers' attitudes and behaviour.

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